A Year in Review: 2018
This past year has been an extra special year and extra busy in more ways than one! I welcomed my daughter into the world in August and took a bit of time off from freelancing. However, between caring for one and now TWO children, I’ve had the opportunity to work on an RWD brand identity project and have continued designing for All Times Publishing. My current workload has allowed me to be present with my children, but also have a creative outlet that gives me an escape from “Baby Shark” and diaper changes. (If you have a toddler, then “Baby Shark” is in your life, and it’s not going away anytime soon!) This year was the second consecutive year I’ve designed the Onondaga County Parks Winter Guide for Onondaga County Parks, which was included in the 2018-2019 Wegman’s Lights on the Lake program. I’ve also contributed to the Northeast Diary and Welding & Gases Today magazines (online and print), which has expanded my advertising repertoire.
Ultimately, I’ve collected various pieces that were successful, made my clients happy, and/or “sparked joy” for myself. Check it out, and let me know what you think!
Check out the online issues of the publications that I’ve contributed to:
My favorite job: Northeast Dairy Foods Association, Inc., 90th Anniversary logo and timeline/ad design
Goal for 2019: Explore Adobe Creative Cloud’s new offerings, or just simply learn something new!
Moxie Property Solutions LLC
Overview
Mike and Sheree Banks reached out to me to create a brand identity package for their new property solutions company located in Central New York, called Moxie Property Solutions LLC. Their company focuses on solving real estate problems while rebuilding communities. Whether it be an inheritance situation, behind on payments, divorce, bad tenants, downsizing, short sale, relocation, or foreclosure, their team has the ‘moxie’ to get the job done. It was very important to emphasis ‘moxie’ visually in the logo and this was definitely achieved. The logo mark, which was inspired by the frame of a house and forms an ‘m’, also helps to emphasis ‘moxie’ with it’s bright complimentary colors. Overall, this bold and unique identity package will help to set Moxie Property Solutions LLC apart from their competitors!
